Process: Finding the Best Solution for You
The life of a project from idea to implementation.
How your idea becomes a concept and that concept turns into a living website? We want you to know which are the ideal steps in the process of transforming a complete project from eureka to launch.
It’s important to mention that in different phases of a project, two or more segments can be done simultaneous.
Contact
When Harry Met Sally
The moment you know what you want and want you need, we have to talk. It doesn't have to be a concept. An idea is everything we need to develop together the concept. Or maybe you only know the result you want to get and you need specialists in online environment (which we know by heart) to come up with a smooth strategy.
We will have an initial conversation to define the project. Nothing fancy. An email should be enough (or by contact form on our website) and we will get back to you to announce our schedule and to set up our first meeting.
Discovery and conceptualization
2001: A Space Odyssey
Talks to discover each other. We need to learn in detail what kind of project do you want and you want to know how your idea will sparkle to life.
We will work together so, by the end of discovery phase, the objectives of the project will be clearly visible, the way of development, timing, intermediary steps, responsibilities for both of us and the way to measure results.
Visual identity
This Is Not a Picture
We will set up the project's identity. Both from the visual point of view, as well as attitude. We apply the conclusions from the discovering phase and we will create an unique identity for the project. Here we find the right visual triggers that will make the objectives clear.
To get the right result, the communication is the key. We will present to you proposals that meet the project's demands trying to get to the point when you will say Yes, it's the thing I was looking for.
Information architecture
Babel
If the project is a website, we must set up the content's paths within the project. The goal is -- as always -- to create the best experience for our visitors.
We have to say that the primal source for work is information. We can see a website as a library, so the information have to be proper catalogued in order to be found quickly. We will split it in categories, sub-categories (and so on..). The information has to have an easy to use and understand index. Online, these concepts translate in menus, submenus and secondary navigation systems. These mechanisms must be intuitive and self-explanatory for the user.
User experience
The Game
We have to find the right methods to link the users with your brand (newly created, or the existing one).
For a website, we set up interaction elements we will use. We have to tell you that the interaction exists both at the reading of an article or a brochure or at adding a product in the basket at an online store. We will use just the most necessary elements, trying to make the user experience most enjoying and smooth for the user. We try to avoid cluttering the visual interface so we can focus the attention of the visitor to what's truly significant.
Wireframes
The Matrix
We can call them drafts. It’s the phase when we put the elements in their places. We now create the user experience from the first contact to the final action (which can be a phone call or a product order).
Page by page, you will see exactly where each element will be placed, every piece of text and all the components that generates the user interface. You will know how every part of the website reacts to user's actions and what are their purpose.
Graphic design
A Room with a View
Now it's time all the concepts and visual elements to take shape and color. It's the step when the project gathers all the results so far.
You will see how your website will look like (although you have a pretty good idea until now, after the previous phases) and what's more important you will learn how a visitor will be using it. You will see the visual identity elements take their places in the visual interface, from text to buttons or graphical elements.
Front End Development
Simone
The website we create will be explored in a browser (there are many of them, but the most used ones are Mozilla Firefox, Internet Explorer, Safari and Opera, each with their versions). And the exploring device could be a computer, a mobile phone, a TV or a PDA. The ways of exploring are very diverse because the visitor’s preferences choices are practically endless. From the most obvious case (the user doesn't suffer any visual deficiencies, uses a computer with a monitor, without modifying the browser's preferences, with all the technologies installed and started) you can make any number of combinations.
Well, we will develop a website that will use to all of the users, in all the combinations. Of course, the user experience will differ somehow (we don't expect that a website should look on a tiny mobile phone exactly like on a computer screen). But all the visitors will have access to the information, regardless of the browser, operating system or personal preferences.
Back End Development
It's a Mad Mad Mad Mad World
There are websites that need programming. From small elements (newsletter sign-up process) up to a whole CMS. It all depends on your needs and the project's requirements.
It is the phase when we deal with databases and software systems installations needed for running the website. Again, the variations can be overwhelming, but we do this for more than eight years and until now we couldn't find a problem with no optimal solution.
Content
Final Cut
We reaches the final steps of the project's development. All the information you will put at your user's disposal will reach them regardless of the medium (online of offline).
There are two ways of getting through this phase. When you get a CMS and someone from your company will deal with stuffing the website with content, we will do the training so those in charge with the problem will know the software inside out. If it will be our responsibility to deal with the content management, one of the obvious advantages will be the coherence of the content's implementing and the website's integrity.
The Launch Time
The Launch
All the details are in their places. Every part of the project has receives the right attention so there is only one thing to do: get the project to life!
Like until now, we will be beside you. We will watch closely the first results and reactions to make sure that the user's experience (so your satisfaction) is the expected one.
What's next
La dolce vita
Now comes the time to reap the benefits of your project. We expect a call from you to evaluate together the results (or to ask us what to do next. Or to praise us). We want to know that every aspect is exactly as you planned and that everything is under control.
When we start a project, you and us have a common objective. To offer the best possible experience to you or your clients. Your project is our project, too.
*And yes, we do like movies.
